Inferno Gym, Bathgate: A Full Unit Transformation in 4 Days

When Inferno Gym took on a spacious old factory unit in Bathgate, they had a blank canvas on their hands — literally. The whole space was bare, white, and completely disconnected from the gym's bold new branding. They needed a mural artist in Scotland who could turn that empty shell into an environment into something that matched their new branding, and the vision the team had of a lively, hot, energetic place to burn calories.

The Brief

Inferno Gym's branding features a horned demon character and a striking logo built around fire and intensity. The brief was simple, but a big job to deliver: paint the gym's trademark logo and demon character onto one of the unit's 8-metre internal gable ends, cover every remaining white wall in black, and then fill those blank black walls with something that carried the same energy — all without straying from their established branding.

The Approach

As a graffiti/mural/street artist working across Scotland, jobs like this are a great way to showcase spray paint technique, scale, and branding work. Here's how the transformation happened:

Priming the space in black. I used  around 70 litres of black masonry paint and an airless sprayer, I based the entire unit in black — walls, corners, the toilet, everything. Access to the higher sections of the 8m gable ends was handled with a Skyjack scissor lift

The centrepiece. With the black base down, I sketched up Inferno Gym's logo directly onto the internal gable end, then built the demon character in behind it at full scale. Once the linework was locked in, both were painted up and surrounded with flames, giving the impression that the logo itself was emerging from hell — a fitting centrepiece for a gym built on grit and intensity.

Bringing the rest of the unit to life. A logo and a demon on one wall is strong, but the rest of the unit couldn't stay flat and empty. I carried the theme around the space with flames, red smoke, sparks, and animated motion lines, tying every wall back into the same visual world as the main piece. The result is a unit where every surface — not just the standout wall — reflects the Inferno Gym brand.

The Result

In 4 days, the unit went from a bare, white, disused factory space to a fully branded gym environment — cohesive from floor to ceiling, wall to wall. No white remained. Every wall now works together to reinforce Inferno Gym's identity, giving members an environment that feels as intense as the training that happens in it.

This project is a good example of the kind of work I take on across Scotland — large-scale spray paint murals, full commercial unit transformations, and branded character work for gyms, businesses, and public spaces. Whether it's a full black-out and mural job like this, or a single feature wall, it's the same process: understand the brand, sketch it up, and paint it at scale.

Andy SGM